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Sunday, July 21, 2024

Walee Technologies & Cheetay Pakistan partner to drive innovation and growth

Walee Technologies Pvt. Ltd. (Walee), Pakistan’s frontrunner influencer marketing technology company, has joined hands with Cheetay Pakistan, the country’s leading delivery startup, in a broad ranging marketing partnership covering social commerce, creator media and collaborations on product.

The Memorandum of Understanding (MOU) signing was held at Cheetay’s Lahore Headquarters where the teams exchanged views on the various challenges and opportunities in the landscape.

Under this partnership, Walee and Cheetay teams will work together to drive acquisitions using the media opportunities in the influencer and creator ecosystems. Cheetay aims to supercharge the reach and impact of their marketing campaigns delivering customer value and engagement. The teams will also work together on product opportunities and building the Cheetay’s Sahar brand together.

Speaking about the partnership, Ali Imran Memon (SVP Creator Media @ Walee) said, “We are thrilled to collaborate with Cheetay Pakistan. This partnership reflects Walee’s commitment to driving innovative influencer marketing solutions that create meaningful connections between brands, creators and their target audiences. We look forward to achieving new milestones and delivering exceptional value to the Cheetay brand and their customers.”

Walee is the only Influencer Marketing platform in Pakistan that offers accurate data and discovery for over 160,000 influencers, campaign measurement across full funnel objectives and a transparent ecosystem that benefits both brands and creators.

Under this broad ranging partnership, the Walee team will deliver geo-tailored solutions to Cheetay in their core cities, Lahore and Islamabad/Rawalpindi.

Cheetay Pakistan’s Head of Product, Ms. Nazia Hashmi Ahmad stated, “Cheetay is excited to partner with Walee after the launch of its unique gamified loyalty program. Cheetay offers premium Grocery, Pharma, Food and Gifting solutions across Lahore, Islamabad and Rawalpind”.

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