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Tuesday, December 3, 2024

Pakistan Will Surprise You: The Journey Everyone’s Talking About | Changing Perceptions: The Movie 🎥

In 2017, One Homes made it their mission to change the narrative of Pakistan, not just for themselves, but for each and every Pakistani. We knew there was no better advertisement for this nation than experiencing it! So, we started our journey by bringing global influencers from all around the world to experience the grandeur of Pakistan. But in 2024, Changing Perceptions 2.0 had a bit of a twist! This time around, we invited a group of 10 content creators who identify themselves as overseas Pakistanis on an adventure of a lifetime. Despite their foreign upbringing, these influencers maintain a strong connection to this land. So, we decided to take them on a unique journey to explore their roots and reconnect with their heritage. This journey embraced the culture, beauty, development, and innovations of this nation; a combination that is hard to come across. While One Homes has been on the crux of innovations in Pakistan, with their luxury developments, it has been a challenge to promote a cleaner image of the country to Pakistanis who have never been to their motherland. This campaign was created to do just that. Give it up for Changing Perceptions 2.0: The Movie!

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