Samrah Enterprises Introduces new additions to their Italian Pasta Brand Riscossa

Riscossa, one of the many brands represented in Pakistan by Samrah Enterprises, has just introduced new innovative pasta options.

Riscossa’s latest options include organic whole wheat pasta, Gluten-free pasta, Bronze cut pasta, Tricolore pasta, and Fagionlini pasta.

These different variations help cater to different needs of consumers such as those who follow strict gluten-free diets, whereas the bronze-cut pasta is perfect for those individuals who aim to preserve organoleptic and nutritional values.

These options further consist of various shapes and colors which include, Spaghetti, Spirarlli, Penne Zita Rigate, and Spaghettoni.

“At Samrah Enterprises, it’s our mission to provide innovative choices that serve the individual needs of consumers,” said Syed Muhammad Salman, VP Marketing, Samrah Enterprises. “Our whole wheat and gluten free are exclusive ranges which highlight our goal to cater to ever-changing consumer wants and needs.”

“Samrah Enterprises is a company that always puts its consumers first. Our objective is to provide consumers with premium quality products with original features, which is why we are thrilled to introduce special options like gluten-free, bronze-cut and organic pasta ranges to Riscossa. These additions would allow us to serve consumers better with different dietary needs.” said, Samrah Munsub, Director, Samrah Enterprises.
Riscossa’s ability to incorporate traditional methods and 100% whole wheat in their production process has been one of the key measures in maintaining their unique taste and quality to help promote a balanced diet. Riscossa brings to the consumers premium quality pasta produced from the best durum wheat of Puglia and Basilicata to allow us to experience the tradition of original Italian Pasta.

All of Riscossa’s products will be available at all the leading stores in Pakistan. They are also available online at, and

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