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Friday, April 19, 2024

RB brings together mommies to emphasize on child nutrition

KARACHI: Enfa, world’s number one children’s nutrition brand, hosted an informative session with the experts. The panelists included Dr. Nadeem Noor, leading Consultant Child Specialist & Neonatologist, Altamash General Hospital along with celebrity mom, Momal Sheikh.

The panel discussion was hosted by the founder and admin of the Facebook group, Yummy Mummy Network, Mishayl Naek.

The aim of this panel discussion was to educate young mothers on providing complete nourishment for their growing children that ultimately aids in building their immunity, physical strength and mental development.

Talking at the event, Shoaib Durrani, Senior Brand Manager Healthcare, Reckitt Benckiser Pakistan Limited (RBPL), said, “RB supports and promotes the recommendation of the WHO for exclusive breastfeeding during the initial two years and the introduction of safe, age-appropriate, nutritious complementary foods thereafter. However, if a doctor recommends complementary food to children over two years of age, Enfa, with a product portfolio scientifically-designed to meet the nutritional needs of children, is World’s Number 1 Children’s Nutrition Brand. We are happy to provide mothers’ with all the information needed to become hands-on with their children’s nutritional needs. We are committed to providing the highest quality infant nutrition products that are scientifically and medically proven to be safe and nutritious.”

“Being a mother comes with a lot of responsibility from the day you find out about conception.

Your nutritional intake and your child’s intake are equally important and have a lasting impact on a child’s growth. It is the first thing that mom’s worry about starting their day – What’s cooking today? I am glad I could be part of this panel discussion by Enfa, to learn and to impart, insights on how to best meet our children’s nutritional needs.” said celebrity mom, Momal Sheikh while sharing her daily struggles as a mother.

According to Dr. Nadeem Noor, “Children up to the age of five years are undergoing a period of rapid growth in the muscles, body tissues and the development of the brain. Their nutritional needs differ greatly than that of older children and continue changing due to increased activity levels.”

Further adding to it, he commented saying, “Therefore, the early years’ need to have nutritional essentials, along with breastfeeding, that provide for an appropriate diet preventing many health and development problems that may develop if these needs are not met.”

While mothers were engaged in the expert panel discussion, simultaneously their kids enjoyed some fun and mentally stimulating and physical activities that kept them entertained throughout.

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