The realm of menswear within Pakistan’s couture space is relatively an untapped market and only a number of couturiers have realised the importance of its existence in the fashion market.
Ace designer Hassan Sheheryar Yasin (HSY) has trumped all with his latest approach of meticulous craftsmanship to bespoke suits with Legion.
Focusing on the finest luxuries of life that men can aspire to, Legion is an ode to fine tailoring, sartorial menswear, and to an intricate approach by HSY towards exclusivity in suiting.
That in itself is a rarity as bespoke menswear rarely gets the spotlight in the Pakistani fashion industry.
However, more than that, the fashion house has decisively upped the ante and has made this an ode to the new generation of men who are taking on the baton of pushing fashion forward.
Starring high voltage celebs and influencers of today such as Daniyal Zafar, Khaqan Shahnawaz, and Zarrar Khan, who will soon be seen in Mahira Khan’s debut production Baarwan Khiladi, the fashion reel, which has been directed by fellow mega popular supermodel Waleed Khalid and edited by Amar Ali of Hybrid Imaging, pays ode to an equestrian vibe that complements the luxe ethos of men’s suiting.
Proving that it is not only timeless and classic, but also a nod to the allure of sharp-edged silhouettes and cuts seen in men’s suiting, each piece from Legion narrates a tale of a glorious past and offers a fashionable future.
All three of the fresh faces featured in the fashion reel showcase just what HSY has in store for those who are looking for something that caters to the youth while still retaining an old-world charm.
Whether it is Daniyal, Khaqan and Zarrar featured in shades and hues of blacks and grey done to perfection in HSY sartorial suiting or their grand accessories courtesy of Hanif Jewelers and Optica, the trio are the new representation of the Pakistani man.
In keeping with the signature charisma of HSY’s ensembles and his need to have a meaning behind his collections, the fashion reel for Legion also focuses on giving out a narrative of resilience through the subtle nod of support for the Palestinian brethren via the keffiyeh’s — which have been added not only as a styling piece but also to broadcast a message of fraternal vibes between Pakistanis and Palestinians.
Taking Legion further, the stills from the collection which have been shot by the perfectionist behind the lens, Abdullah Haris, also sheds light on the excellence in design that HSY is known for. Each bespoke piece of suiting narrates a tale of opulence, along with a balance in design which makes the ensembles equally modern and wearable today. To the young man who is a connoisseur of past glories – having watched his father and grandfather dressing sharply – and who is savvy enough to be aware of the many subtleties of the 21st century, Legion speaks volumes.
Whether it is HSY’s eye for every minute detail or the fact that there rarely are any Pakistani couture houses who come up with new concepts of introducing the young brood of faces to the world like he does, Legion is an impeccable collection woven into the bespoke reality for the discerning man of today – one who knows very definitively what he wants in his armoire.