KARACHI: Acclaimed artists of the Qawwali industry, Hamza Akram Qawwal, along with his brothers Taimoor Akram and Abdul Akram, have just released a new Sufi song by the name of ‘Kesa Ishq’.
The music video has been shot in New York and features all the three brothers in a contemporary outlook, accompanied by the American model, Whitney Grandell. ‘KesaIshq’ is a song about pure love.
The lyrics focus on the power of ‘ishq’ that transcends all differences existent to humankind, including those of cast, creed, and culture.
The poetry behind the song is the creation of TauqeerBhinder, while the highly spellbinding, contemporary, and filmy music has been produced by DJ Ali Mustafa.
Hamza Akram and his brothers have gained a lot of recognition not just in Pakistan, but worldwide as well with their enthralling improvisation to Sufi music.
Belonging to a family of great musicians, and descendants of the first Qawwal of the subcontinent, MianSamaat Bin Ibrahim, the three brothers exhibit an abundance of talent in their performances. They successfully composed the music for the 2017 Pakistani movie Rangreza, while Hamza Akram’s soundtrack ‘Lover’s Eye’ also landed on BBC Asian Network’s Top 100 Music Chart.
With several years of local and international touring experience, Hamza Akram won the award for the Best Emerging Talent in the Lux Style Awards 2017.
Qawwal Hamza Akram and Brothers have given a riveting new interpretation to the concept of Qawwali and Sufism with the music video of ‘KesaIshq’.