Hailey Bieber is the new face of Levi’s

Hailey Baldwin is the new face of Levi 501s denim. The 22-year-old model – who is married to ‘Sorry’ singer Justin Bieber – features in the American denim label’s much-anticipated campaign wearing Levi’s iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customized with the star’s name in neon.

And Hailey has revealed that the collaboration was an obvious choice because she stole her first pair of Levi jeans from her dad, Stephen Baldwin, and she still wears them ”today”.

Bieber said: ”I’ve been wearing 501 cutoffs since I can remember. They make me feel like me. I still wear them today.”

The campaign marks the date when the original riveted blue jeans were patented 146 years ago, and the brand has revealed that they were happy to have an ”authentic fan” feature in their ad.

Chief marketing officer of Levi Strauss and Co, Jennifer Sey told WWD: ”Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. She’s a real authentic fan. It never felt right before but we love Hailey’s energy and optimism. It felt like the right time to associate a face with 501.”

The blonde beauty has previously admitted that she ”really loves clothes” and takes inspiration from the designers and creative directors she works with when modeling.

22 Comments
  1. 303992 830991Most beneficial human beings toasts should amuse and present give about the couple. Beginner audio systems previous to obnoxious throngs would be wise to remember often the valuable signal employing grow to be, which is to be an individuals home. very best man speech examples 253714

  2. 433450 802719Thanks for this fantastic post! It has long been really beneficial. I wish that you will carry on posting your wisdom with us. 391617

  3. 268757 632812I discovered your web site web site on google and check a couple of your early posts. Preserve within the top notch operate. I just extra up your Feed to my MSN News Reader. Seeking for toward reading far a lot more of your stuff afterwards! 669775

  4. 215544 245608Aw, this was a actually good post. In concept I wish to put in writing like this moreover ?taking time and actual effort to make an excellent post?nevertheless what can I say?I procrastinate alot and by no means seem to get something done. 506199

  5. 420105 422957jobs for high school students – Search for Jobs on our web site, we supply several good links to the very best and biggest Portals to getting a Job as a high school student! 628199

  6. 356757 352655As a result youll demand ultra powerful online enterprise tips to keep operating in finding into matters right your incredible web-based function. MLM 41128

  7. 147083 266157Maintain up the amazing piece of work, I read few posts on this internet website and I think that your internet blog is really interesting and contains lots of superb details. 326436

  8. 890765 719825This really is a really exciting article, Im searching for this know how. So you comprehend I established your web website when I was looking for sites like my own, so please look at my internet site someday and post me a opinion to let me know how you feel. 196383

  9. 333532 618683Ive just been talking to Sean Gallagher about his upcoming Instant Income Cash Machine course, and hes been kind enough to fill me in on some details regarding his upcoming course. 518177

  10. 917252 664882There is an ending. Just remember that I meant for this to be an art game. I do feel like I spent an inordinate amount of time on the more traditional gameplay elements, which may possibly make the meaning with the game a bit unclear. Should you mess around with it though, you will find it. 905326

  11. 324864 336182An fascinating discussion could be valued at comment. I do believe that you simply write read a lot more about this subject, it may not often be a taboo topic but normally persons are too few to dicuss on such topics. To a higher. Cheers 286398

  12. 728797 810502Hey there. I want to to inquire somethingis this a wordpress weblog as we are thinking about shifting more than to WP. Also did you make this theme on your own? Thanks. 353223

Leave a Reply

Your email address will not be published.