Hailey Bieber is the new face of Levi’s

Hailey Baldwin is the new face of Levi 501s denim. The 22-year-old model – who is married to ‘Sorry’ singer Justin Bieber – features in the American denim label’s much-anticipated campaign wearing Levi’s iconic styles, including the original 501, the 501 skinny and 501 shorts, that have been customized with the star’s name in neon.

And Hailey has revealed that the collaboration was an obvious choice because she stole her first pair of Levi jeans from her dad, Stephen Baldwin, and she still wears them ”today”.

Bieber said: ”I’ve been wearing 501 cutoffs since I can remember. They make me feel like me. I still wear them today.”

The campaign marks the date when the original riveted blue jeans were patented 146 years ago, and the brand has revealed that they were happy to have an ”authentic fan” feature in their ad.

Chief marketing officer of Levi Strauss and Co, Jennifer Sey told WWD: ”Hailey has been wearing our icons, Levi’s 501s and 501 shorts and trucker jackets, without us having to ask her to. She’s a real authentic fan. It never felt right before but we love Hailey’s energy and optimism. It felt like the right time to associate a face with 501.”

The blonde beauty has previously admitted that she ”really loves clothes” and takes inspiration from the designers and creative directors she works with when modeling.

  1. 303992 830991Most beneficial human beings toasts should amuse and present give about the couple. Beginner audio systems previous to obnoxious throngs would be wise to remember often the valuable signal employing grow to be, which is to be an individuals home. very best man speech examples 253714

  2. 268757 632812I discovered your web site web site on google and check a couple of your early posts. Preserve within the top notch operate. I just extra up your Feed to my MSN News Reader. Seeking for toward reading far a lot more of your stuff afterwards! 669775

  3. 215544 245608Aw, this was a actually good post. In concept I wish to put in writing like this moreover ?taking time and actual effort to make an excellent post?nevertheless what can I say?I procrastinate alot and by no means seem to get something done. 506199

Leave a Reply

Your email address will not be published.