BTW opens a new store in Model Town Lahore

By The Way- a growing, revolutionary fashion house opened their new store in Model Town, Lahore.

This exclusive event served as an opportunity for the people to see the brands contemporary and chic product range in the city’s top shopping destination.

By The Way has come a long way in a very short time span and will continue to provide its customers with exceptional products at stellar prices.

It provides men and women with a platform to shop trendy and vogue clothing from so that they can epitomize themselves in a modern image.

Speaking about the launch of their new store in Lahore, S M Nabeel Director of Din Industries Ltd., a parent company of BTW said: “We opened with the goal to be a next-generation fashion retailer for Millennial and Generation Z consumers by offering an immense range of bold, classic and trendy clothing and accessories at affordable prices.

As a trusted, exceptional lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering.”

BTW is an inclusive fashion brand offering trendy and vibrant clothing, made from a blend of style, art and design.

Our affordable collections encompass excellent designs and give a promise to customers for high quality items.

We aim to empower people to be confident in themselves and to be who they really are. BTW aims to provide stylish, innovative, affordable, and easy to pull off designs along with extraordinary value and customer service.

BTW currently has six stores in Lahore located at M.M Alam Road, Avenue Mall, Enem, Packages mall and Emporium mall.

In addition, this brand has stores in Islamabad, Rawalpindi, Faislabad, Multan, Peshawar, Sahiwal, Rahim Yar Khan and Karachi. For more information,

Please visit official BTW website At

Official Facebook


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