Ali Xeeshan, GENERATION and Asma Nabeel present THE VEIL OF CARE / Parday Mein Parwah

Pakistan has the highest rate of Breast Cancer in Asia: with over 90,000 cases of breast cancer reported every year, 1 in 9 Pakistani women has become a breast cancer patient at some stage of life. Almost half of these women die.

A major reason for this high number is not just the lack of awareness but also the cultural taboo and stigma associated with the topic of women’s breasts in Pakistan – a mere discussion is considered immoral. Women hesitate to get their breasts checked or even check themselves on the grounds of modesty – this becomes a major barrier in the early prevention of the disease.

To help tackle this hurdle related to the illness, Ali Xeeshan, the country’s top fashion designer, worked with a device that is historically known in South Asia to safeguard a woman’s modesty by covering her breasts: the dupatta (veil). “The Veil Of Care” campaign aims to not only drive awareness of the disease but also provides an active reminder with instructions on how to check oneself, all while emphasizing that this action is not at the compromise of modesty, but well within its bounds.

This dupatta is designed with traditional embroidered motif patterns that incorporate a ribbon, and also features poetry from pink warrior Asma Nabeel along its borders. The Veil Of Care comes with a small booklet knotted into a corner, a traditional ritual in which women knot the corner of their dupattas to hide money in, that explains in English and Urdu the correct way to check your breasts, and is available in stores and online. 100% of profits from the sales of these dupattas will go to breast cancer patients of the country’s top hospital: Shaukat Khanum Memorial.

“In South Asia, the dupatta is a symbol of modesty and to protect this modesty, women often hesitate to check themselves. So, I designed a new kind of veil that not only serves the purpose of guarding women’s modesty but also gives them a reminder that they should take care of their health too” – Ali Xeeshan

Asma’s haunting poetry highlights the need for women to check their breasts timely. Her beautiful words were embroidered on the dupatta and launched in form of a video online.

To ensure that the campaign’s reach was national, the clothing brand GENERATION launched a further design rendition of the dupatta to make it more accessible to all women in Pakistan.

“As a womenswear brand, women’s health issues have always been very close to our heart. Although we have been conducting annual Breast Cancer Awareness campaigns for many years, this year we decided to take our commitment a step ahead. We’ve joined hands with Ali Xeeshan to bring you a one-of-a-kind Dupatta for which we’ll be donating all profits to the Shaukat Khanum Hospital.” – Khadija Rahman Creative Director GENERATION

The Veil of Care will go a long way to address the issue of modesty for the Pakistani woman, reminding them that modesty and health can go hand in hand.

249 Comments
  1. I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Fantastic work!

    http://www.stornobrzinol.com/

  2. Qago offers powerful yet affordable VPS servers, Dedicated servers and webhosting. Since our founding in 2020, we supply numerous customers from various countries in Europe and around the world. Our focus is on providing reliable hosting services in Europe.

    Our team has more than 10 years of experience in hosting and can thus respond to the individual needs of our customers. Beside our experience we trust in our in-house development. To obtain the best performance, our host systems are based on the latest technology and only consists enterprise hardware parts. We are monitoring all our services 24/7.

  3. It’s a pity you don’t have a donate button! I’d definitely donate
    to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.

    I look forward to fresh updates and will share this site with my Facebook group.
    Talk soon!

    Also visit my blog … Byron

  4. I truly love your website.. Excellent colors & theme. Did you build this amazing site yourself?
    Please reply back as I’m hoping to create my very own site and want to learn where you
    got this from or what the theme is named. Appreciate
    it!

    my web page Mary

  5. hello!,I really like your writing so much! proportion we
    keep in touch more about your post on AOL? I require a specialist on this space to resolve
    my problem. May be that’s you! Looking ahead to look you.

    My web-site – an web hosting

  6. It’s amazing to pay a quick visit this web site and reading the views of all mates
    concerning this paragraph, while I am also eager of getting familiarity.

    Here is my web blog quest bars there (http://bit.ly/3BsDXbz)

  7. Does your blog have a contact page? I’m having a tough time locating
    it but, I’d like to send you an email. I’ve got some creative ideas for your blog
    you might be interested in hearing. Either way, great blog and I look forward to seeing
    it grow over time.

    Here is my web page; what quest bars

  8. my asmr (tinyurl.com) family members every time say that I am killing my time here at net, except I know I
    am getting experience daily by reading such pleasant
    articles or reviews.

  9. I’m not sure where you are getting your info, but great
    topic. I needs to spend a while finding out more or understanding more.
    Thanks for wonderful information I used to be in search of this information for my mission.

    Here is my page Efrain

  10. I have read so many articles or reviews regarding the blogger lovers except this article asmr
    is (j.mp) in fact a good paragraph,
    keep it up.

  11. I do accept as true with all the ideas you have presented to your post.
    They’re very convincing and can definitely work.
    Still, the posts are very quick for starters. May
    just you please extend them a bit from next time? Thanks for the post.

    Take a look at my website asmr our

  12. My brother recommended I might like this website. He was entirely right.
    This post actually made my day. You cann’t imagine simply how much time I had spent
    for this info! Thanks!

    Also visit my site … scoliosis surgery that

  13. It’s actually a great and helpful piece of information.
    I am happy that you just shared this useful information with us.

    Please keep us informed like this. Thanks for sharing.

    Also visit my webpage: Bryant

  14. Hi! This is my first visit to your blog! We are a collection of volunteers and
    starting a new project in a community in the same niche.
    Your blog provided us valuable information to work on. You have done
    a marvellous job!

    Feel free to visit my web site :: Lizette

  15. Hi there to every one, the contents existing at this web page are
    actually awesome for people knowledge, well, keep up the good work fellows.

    My site: or ps4 games

  16. Hello there, just became alert to your blog through Google, and found that it’s truly informative.
    I am going to watch out for brussels. I will be grateful if you continue this
    in future. Lots of people will be benefited from your writing.
    Cheers!

    Here is my blog post – an ps4 games

  17. of course like your web site but you need to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I find it very troublesome to tell the truth nevertheless I will definitely come back again.

    https://fbpintl.com

  18. Definitely believe that that you said. Your favourite justification seemed to be on the internet the easiest factor to take into account of. I say to you, I definitely get annoyed while folks consider concerns that they plainly don’t recognize about. You managed to hit the nail upon the highest and also defined out the entire thing without having side effect , other people can take a signal. Will probably be back to get more. Thank you

    http://www.zomenoferidov.com/

  19. Thanks for your personal marvelous posting! I seriously
    enjoyed reading it, you can be a great author.I will make certain to bookmark your blog and may
    come back later on. I want to encourage you to definitely continue your
    great posts, have a nice day!

    Here is my web-site: slot live22

  20. hello there and thanks for your information – I’ve certainly picked up something new from right here. I did then again experience several technical points the use of this web site, as I experienced to reload the web site many occasions previous to I may get it to load correctly. I have been puzzling over if your web host is OK? No longer that I’m complaining, however slow loading instances times will often have an effect on your placement in google and can injury your high quality score if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m including this RSS to my email and could look out for much more of your respective fascinating content. Make sure you update this once more very soon..

    https://www.ebikebicycle.com

  21. This is the best weblog for anybody who wants to find out about this topic. You understand a lot its virtually laborious to argue with you (not that I actually would want…HaHa). You definitely put a brand new spin on a topic thats been written about for years. Nice stuff, simply great!

    https://cheaposeo.com/web-development/

  22. Mikäli pokeriturnaukset kiinnostavat, niin helpoin tapa tutustua niihin on yksinkertaisesti pelata. Kaikki pokerisivut pitävät ohjelmistossaan hurjaa määrää turnauksia, joista jokaiselle löytyy sopiva, olipa tavoitteena sitten pelata paikka aurinkoon 20$ WPT satelliitista tai tienata rahaa jauhamalla 10 pelaajan sittareita. Erityisen aloittelijaystävällinen sivusto on Everest Poker, jossa pelataan paljon edullisia turnauksia. Seven Card Stud eli seitsemän kortin avopokeri oli ennen Texas Hold’emin suosiota yksi maailman suosituimmista pokeri pelimuodoista. Seven Card Studissa jokaiselle pelaajalle jaetaan yhteensä seitsemän korttia, joista neljä jaetaan avokortteina eli kortit ovat näkyvillä muille pelaajille. Pelaajat muodostavat seitsemästä kortista mahdollisimman hyvän pokerikäden käyttämällä viittä korttia. http://www.canmaking.info/forum/user-791699.html Pokeritieto Listan ykkösenä on edelleen Juha Helppi, joka on voittanut livetrunauksissa yli kolme miljoonaa dollaria. Listan kakkonen on Patrik Antonius, jonka voittosaldo on 2,9 miljoonaa dollaria. TonyBet : 100% 2000€ saakka Henri Väisänen. ” rel=”home”> ” rel=”home”> Toisena vuonna turnaussarjan kokonaisosallistujamäärä kasvoi yli 500 pelaajalla, vaikka sisäänostot nousivat samalla vähintään 4000 euroon. Patrik Antonius löi itsensä läpi loppuvuonna 2005 turnauspokerin saralla. Barcelonan kolmossijan ja Badenin voiton lisäksi Patrik tuli toiseksi vuoden lopun WPT-kiertuueella tienaten yli 1,5 miljoonaa kuudessa kuukaudessa turnauksista. Pokerihuone : Bonus 10€ + 200€ bonus FC Barcelonan toppari käytti siis maajoukkuetauon pokerin peluuseen, kun häntä ei valittu Espanjan joukkueeseen perjantain otteluun Suomea vastaan. Shakiran avopuoliso ja lapsen isä rentoutui siis pari päivää pelaamalla pokeria, ikävä kyllä taidot tuuri ei tällä kertaa riittänyt rahoille saakka. Tappiosta huolimatta Piquen ei tarvinne olla huolissaan perheen taloudellisesta tilanteesta.

  23. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    https://www.savagearmshop.com/product/uberti-schofield/

  24. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    https://barrettgunstore.com/shop-2/

  25. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

    https://e-cigaretteshop.com/product/buy-juul-mint-online/

  26. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    https://wellness-hub.co/อาหารเสริมผิวขาว

  27. Comic books, you can enjoy poker variations such as No Limit Texas Holdem. We can also supply candy, Omaha Hi-Lo. What casinos can you gamble at 18 this casino, 7 Card Stud. Austria’s Novomatic Group will be much more present in North American casinos this year as its U.S, and more. What interests me is how a man of nonviolence deals with these people—that’s ultimately the story, sports betting or instant online lotteries can get permission to conduct gambling activities. Two people stopped us to check our IDs we explained to them that we were leaving, every regular user will often win. Another way to use Paysafecard is to create an online account where you add all your pins. This works like an e-wallet and you can make a larger Paysafecard deposit, without typing in a range of PINs. Keep reading to learn more or get started with a Paysafecard casino online below! https://brooksecvp664332.blogitright.com/11601748/what-size-are-casino-dice Get the best celebrity interviews, recipes and health tips delivered to your inbox. Free Software In some casinos the players’ initial two-card hands are dealt face down. All additional cards dealt to the player are given face up. The initial cards are revealed by the player if the hand goes bust, or if the player wishes to split a pair. Otherwise the dealer reveals the cards at the end of the round when it is time to settle the bets. This style of game is rare nowadays: casinos don’t like to allow players to touch the cards, because of the risk of card marking. After pumping dollars into the slot machine and staring at a screen, you get up and notice the table games section of the casino. Brightly lit from can lights shining downward and the crisp green felt of the line of games, making you think of the cash in your wallet or purse.

  28. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

    https://www.savagearmshop.com/product/taurus-g2s/

  29. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    https://trippypsychedelia.com/product/melmac-penis-envy-magic-mushroom/

  30. It is the best time to make some plans for the future and
    it’s time to be happy. I have read this post and if I could I want to suggest you some interesting things
    or tips. Perhaps you can write next articles referring to this article.
    I desire to read more things about it!

    Also visit my homepage: 바카라사이트

  31. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    https://barrettgunstore.com/product/henry-45-70/

  32. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

    https://homedesigninstitute.com/course/171/

  33. Adalar Eczane Tabelası Yorum Yap İstanbul Tabelacı Tabela sektöründe
    30 yılı tamamlayan tabela tabela markası, bu sektörün önde gelen tabela şirketlerinden biridir.
    kuruluşumuzdan bu yana sektördeki teknoloji gelişmeleri ve gelişmeleri takip etmiş ve yapımızda üretim
    artışı sağladık.

    Also visit my site :: Poti lua 2 comprimate de clindamycin

  34. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

    https://ps888thai.bet/

  35. This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want?HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

    https://ps888thai.bet/

  36. After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.

    https://ps888thai.bet/

  37. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

    https://techniciansnow.com/

  38. There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment?s pleasure, for the rest of their lives.

    https://guardtechplus.com/updated-gun-cleaning-kit/

  39. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

    http://www.crunchyroll.com/user/lainebvpz

  40. Başarılı bir yazarın yazdığı erotik içerikli bir kitabı konu alan Beş Kadına
    Bir Erkek Yeşilçam Erotik Filmi 2002 senesinde yapılmış olup başarılı
    oyuncu kadrosu ile (Mustafa Işık, Hülya Konuk, Sibel Soylu, Nazan Tan, Selma Güneş, Papatya Akkaya) izleyici karşısına çıkmıştır.
    yönetmen koltuğunda ise Fikret Erdemir vardır.

    Also visit my web blog :: Memede yeterince süt olduğu nasıl anlaşılır?

Leave a Reply

Your email address will not be published.