Often hailed as the King of Couture in Pakistan, HSY is one of the country’s most talented and visionary fashion designers.
His clothes aren’t just fabrics put together with thread and needle. They are poetry in motion.
The clothier presents his muses with the perfect mix of panache and traditional elegance.
With his distinct style, breathtaking designs, and gorgeous silhouettes, HSY has made a name for himself worldwide.
HSY will soon add another feather to his cap as he is about to become the first Pakistani designer to have a solo show in San Francisco, where the designer will be showcasing five new collections.
The first collection is called Nowistan. The collection has been designed for the women of today. The motifs have been inspired by the “tree of life.”
The clothes will feature contemporary and minimal embroideries with modest silhouettes to cater to women from all walks of life.
The second collection is titled Valley of Art and features all-black flowy silhouettes with modern cuts.
The articles in the collection are paired with Kashmiri shawls with mesmerising hand embroidery.
The collection is a love letter to Kashmir, the land of breathtaking valleys and mountains. Other accessories in the collection will include traditional black veils, topped with Sindhi topis.
The third collection that will be presented at the show features colorful outfits and is aptly titled, Joy.
There are sarees with layers and drapes for women and flowy kurtas with churidars and prince coats for the men.
The collection is designed to stir joy and happiness within you through vibrant and colorful embroidery.
Supernova, the fourth collection, features silver and metallic colors with hints of blue for that modern techno vibe.
The collection has stylish, contemporary silhouettes with plenty of bling and making it an ideal choice for valima ceremonies.
The last collection that will be presented at the show is called Forever Love. Red is the color of love, and as the name suggests, Forever Love features ethereal red bridals that are an HSY staple.
The collection boasts oxidised antique gold work blended with colorful threadwork and opulent embroidery. The collection is a visual treat for every bride-to-be searching for her dream wedding dress.
The collection focuses on diversity and inclusivity and has something for every woman from outfits ranging in various silhouettes and cuts.
The craftsmen and team of the esteemed fashion house have painstakingly worked on many of the older techniques and have brought them back to life.
Yesteryear handiwork techniques have been recreated and blended with modern ones to assemble collections like no other.
HSY is partnering with Developments in Literacy (DIL).
The organization works toward providing technologically-driven learning, rigorous teacher training, tailored curricula, and project-based activities to underprivileged students of the country.
The show will benefit DIL and help them in continuing their efforts.
Team HSY has worked tirelessly over the past two months to put it all together and is incredibly proud of what they have achieved.
It is humbling for the team to be the trendsetters in the industry and be the first to have a solo show in the USA.
Tickets for the show have already been sold out weeks ago, which is promising on its own. The show will be held on Saturday, October 1st, 2022