Pakistani fashion couturiers have given the country a lasting legacy in design, and with each passing year the art only grows exponentially.

Amidst the most celebrated names, HSY — endearingly, Sheroo — has constantly upped the ante with his collections and it seems, he’s in no mood to halt as he introduces his latest bespoke collection for his discerning clientele, titled Khayaal.

Marking over two decades in the industry, the master couturier who also undoubtedly justifies his moniker of King of Couture, has taken yet another nuanced approach to his craft and elevated the idea of what a traditionally ornamental collection could look like.

What is Khayaal all about? Let’s explore…

If fashion circles whispers are anything to go by, HSY’s piece de la resistance and an interpretation of what hues of moonlight look like as fashion pieces, the collection brings forth the ingenuity of the designer’s vision alongside fortifying his place in the industry as master crafter.

Announcing Khayaal via a fashion film that the designer has also directed, brings to the fore the captivating chemistry between the industry’s most sought after stars, Maya Ali and Bilal Ashraf.

The ornate collection is presented with a sensuous touch; alongside the inclusion of the two in the visuals, as the couple entwine into each other shimmering bright in hues of silver and metallic.  

Veering from the hues that HSY is now known for, such as his brilliant reds and earthy browns, Khayaal experiments with a larger colour palette which could undoubtedly be considered an ode to jewel tones, muted pastels and eye-catching metallic shades, in a bid to offer more variety for the bridal trousseau that embraces every day of the grand wedding celebrations – be it a Nikkah, Mehndi, Baraat, or a Valima.

There’s more to this magical trousseau as well…

Khayaal is a celebration of the heart and soul and in a true HSY way, the collection explores the line between the traditional and the contemporary. The intricate embroidery and the jewel like embellishments, point to the attention to detail as the designer adds his unique ethos to each piece.

There’s quite clearly a medley of heritage, heirloom and the ornate, and one will find everything from a HSY signature craft which is done up in oxidised golds and silver, gota, mukaish and pitta work to French knots, zanjeeri, 3D hand-made flowers, and stone work that perfectly fuses all of the Subcontinent’s contemporary innovations and age-old techniques that have been passed on from generation to generation.

In his cuts and silhouettes too, HSY brings forth an array of kaleidoscopic options.

Curated according to the inspiration of a moonlit couple, one has a choice to find anything between long, straight shirts with nuanced slits , lehenga cholis and front open Bolero jackets to innovative hybrids between culture and modernity such as gota-work gharara pants and one piece gowns that breakaway from the mundane.

HSY has never failed to excite his clientele and fans, and brides queue up each time he presents his bespoke collections.

Khayaal, not only fits into that category, but also indicates what will be en-trend in the months to come as the bridal season inches nearer.

Truly, one doesn’t need to look any further than the couturier to get just about anything that you need to be dressed to the nines at your loved one’s festivities.