For ten years, English Biscuit Manufacturers (EBM), the makers of Peek Freans, has remained committed to nourishing an inclusive society through supporting the Special Olympics Pakistan (SOP) Unified Marathon.
This partnership underscores EBM’s mission to empower individuals of all abilities and champion equitable opportunities.
Recognized as one of Karachi’s most impactful initiatives, the SOP Unified Marathon unites people from all walks of life to promote awareness and inclusion.
This year’s event, held at The Governor House, reinforced the power of community engagement in breaking social barriers and encouraging acceptance through sports.
“Being part of this marathon for a decade reflects our unwavering commitment to inclusivity and empowerment,” said Shahzain Munir, Executive Director of EBM. “At EBM, we believe in nourishing lives not just through our products but by fostering a society where everyone is valued and given equal opportunities.”
EBM employees actively contribute to the event’s success, volunteering in large numbers and exemplifying the company’s commitment to positive social change.