SnackVideo, the popular short-form video-sharing platform celebrated the 75th Pakistani Independence Day by running a week-long campaign with #ZindabadPakistan as its official hashtag.

From 8th to 14th August, the platform invited its users to make patriotic videos, showcasing their emotions and feelings in celebration of this special event.

Users had the chance to show their love for their country through heart-warming videos and win multiple prizes by entering in many challenges and competitions that were running on the app during this campaign.

Key media personalities like Iqra Aziz, Hania Amir, and Wasim Badami became a part of this campaign by showcasing their videos using the #ZindabadPakistan hashtag.

The idea was to create a wholesome experience for users and create meaningful content for this special occasion.

Creators and users were also encouraged to share their videos under three different categories: #DiverseHaiPakistan, #AzadiTransition, and #BitesofFreedom.

The category of videos for #DiverseHaiPakistan was a gesture of gratitude towards the country’s unsung heroes and those who have become a part of Pakistan’s fabric through their unique personalities and skills.

While #AzadiTransition videos showcased the transition and changes of users’ houses, cars, or workspaces before and after the Independence Day decor.

The third and last one was #BitesofFreedom, in which users recreated stories of struggles and sacrifices that they have heard from their elders. These were motivational videos, and/or scripts that awakened the spirit of patriotism in Pakistanis.

By leading such a campaign, the platform intended to rekindle the spirit of patriotism and the undying love of users for Pakistan as it enters its 75th year of independence.

The campaign was one of SnackVideo’s biggest so far, through which they aimed to engage with millions of users.